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ELIE SAAB’s Business Model: A Study

Introduction ELIE SAAB (also referred to as ES) is a high fashion brand founded by Lebanese fashion designer Elie Saab in Beirut in 1982. (FMD, n.d.) In the 1980’s his creations characterised by emb...

Published: 2021-06-22 12:45:07

Foreign Market Principles of the 3M Company – A Review

The company 3M entered the foreign market built on different principles that emphasized the importance of local expertise. These principles included; ‘first in defeat others’ (FIDO) which means ta...

Published: 2021-06-22 12:40:05

Gucci Apparel and Accessories: An Advertising Review

This ad features Gucci apparel and accessories across a two page spread. Within this ad, a man and woman are presented adorning Gucci brand attire. The male and female figures are surrounded by a flat...

Published: 2021-06-22 12:55:05

Guccio Gucci: the History of Success

Everything started in Florence in 1921 when Guccio Gucci, coming back from London where he was working for the Savoy Hotel, decided to open a shop specialized in fine leather goods. He started selling...

Published: 2021-06-22 12:50:06