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Action Plan for Converting Clients to Supporters

As IKEA is an international brand, it would be a bit easy to attract the targeted customer’s eyes. As we know, clients are those persons who are the regular customers of a brand. Before launching IK...

Published: 2021-06-22 14:15:05

Evaluation Of IKEA’s Entry To India Using PESTLE And Market Segmentation Analysis

PESTLE Analysis Political The current corporation tax is being gradually reduced to 25% from 30%, but regulations may affect foreign investments. The government also does change in power frequently an...

Published: 2021-06-22 14:25:06

Fight Club: A Critical Analysis of Liminality

Liminality is the transitional period or phase of a rite of passage, during which the participant is in between two stages of life; adulthood and adolescence. Liminal space can be the struggle between...

Published: 2021-06-22 13:55:06

IKEA Global Corporate Strategy Study

“At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at ...

Published: 2021-06-22 14:20:05

IKEA: History and Purpose

In 1943, IKEA was created in Sweden by Ingvar Kamprad at the age of 17, the word IKEA was an acronym of his name with his first and last name initials, the name of his family’s farm which was Elmtar...

Published: 2021-06-22 14:00:06

Product Placement And Endorsements Of IKEA In India

With Bollywood being a large source of entertainment in India, product placement could help raise awareness and interest in IKEA. For example, working together with actors or actresses as brand ambass...

Published: 2021-06-22 14:05:06

Review On Ikea Company

Founded in Sweden in 1943, Ikea is the world’s largest furniture retailer. Selling ready to assemble furniture, Kitchen appliances and Home accessories. Currently with ten large warehouse style stor...

Published: 2021-06-22 14:30:07

The Main Corporation Drivers For Accomplishing Commercial Enterprise Sustainability At Ikea

Ikea, one of the global massive retail industries is a Swedish customary bureau that lays an emphasis on selling fittings, all family home equipment and furnishing accessories, together with packaging...

Published: 2021-06-22 13:45:05

The Similarities And Differences Between MUJI And IKEA

Introduction With the continuous advancement of social civilization and people’s pursuit of high-quality life, various styles of furniture are mixed, creating different forms and values while provid...

Published: 2021-06-22 14:10:06