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An Examination of the Business Strategies of Zara, a Fashion Retailer

One of the phenomena in Spain is the rise of Inditex, known for its ownership of Zara. It would seem odd that Inditex, an aggressively expanding, global company would be headquartered in La Coruña, a...

Published: 2021-06-23 11:00:04

Report On Zara Brand Research

Introduction The purpose of brand research is to gather the physical, financial, psychological, functional and social evaluation of the brand. This research helps to recognize the current situation of...

Published: 2021-06-23 11:10:04

World brand: Zara’s business model

Zara has achieved excellent financial status due to its core competencies which provide the chain with a great competitive advantage over traditional retailers and other competitors in the industry. G...

Published: 2021-06-23 11:05:05